Shopping Cart
For a limited time, get Grove Ave Starter for $11.99 + FREE SHIPPING! »

About Us

Why we care about your growth.

At Grove Ave, we believe that a rich and fulfilling life is one in which you continue to grow. Our mission is to bring growth into focus and in doing so, help our customers achieve more.

Grove Ave offers free content and products that help people develop and enhance their personal and professional lives. The following is an overview of our offerings:

  • Foundation of Growth: This is our platform for change. We believe that by developing good habits and strong knowledge about Diet, Fitness, Sleep, Mind, and Relationships, you can take on ambitious adventures and live a smarter, healthier, and happier life. We've developed a 25-question assessment that you can take to measure your Foundation. We encourage you to take the assessment.
  • Microhabits: This is our comprehensive guide to achieve growth and positive change through small and concrete actions. With over 70 microhabits and growing, we're providing real ideas that you can implement starting today.
  • Growth & Productivity: Our free e-book on the tools and frameworks for getting more done has been downloaded and read thousands of times. You'll find 80+ pages of highly actionable tips and tactics.
  • Growth Library: Our growing collection of curated books take a holistic approach to growth with categories ranging from biographies of historical figures to books on psychology and economics. Each book in the library has been read and carefully vetted by our team.
  • Starter supplement product: We offer a specially formulated supplement designed to help you stay energized and alert. Featuring a time-tested combination of caffeine and l-theanine, Starter is a cognitive enhancer that also provides immunity support through echinacea and vitamin C. For a limited time, we are offering Starter for free (you only pay for shipping & handling).
  • Growth Links: This is our collection of curated articles and resources related to the Foundation of Growth. You can receive new links through our newsletter each week or check here for the entire archive.
  • Mindful Living Daily Checklist: This is a standalone microhabit guide that focuses on helping you slow down your day to take a moment and appreciate certain moments throughout the day. Think of it as meditation with training wheels.
  • Nostalgia & Productivity Music Playlist: This is a compilation of over 30+ soundtracks from video games that work really well as background music while you work.
  • Podcast Recommendations: We've put together a list of educational, informational, and entertaining podcasts to help you get smarter and find inspiration to try new things.
  • Biographies for Growth: Our curated list of favorite biographies and memoirs featuring inspiring stories, lessons learned, and the many ups and downs people face in their lives.

Our Team

Grove Ave was founded by five friends with a deep passion for learning new things and acquiring new skills. Our backgrounds include branding, digital marketing, finance, military, government, corporate consulting, and startups. We value experimentation and get a kick out of figuring out how to do things the smart way. With Grove Ave, we hope to harness our passions and interests into useful and productive offerings for our customers. Read the blog post by one of the co-founders on who we are and how we got started.